Why no one cares about privacy anymore

Why no one cares about privacy anymoreGoogle co-founder Sergey Brin adores the company'sPearl earringssocial network called Google BuzzDVD Ripper. We know this because an engineer working five feet from Brin used Google Buzz to say so.

"I just finished eating dinner with Sergey and four other Buzz engineers in one of Google's cafes," engineer John Costigan wrote a day after the Twitter-and-Facebook-esque service was announced. "He was particularly impressed with the smooth launch and the great media response it generated."

You might call Brin's enthusiasm premature, especially since privacy criticisms prompted Google to make a series of quick changes a few days later. Activists have asked the Federal Trade Commission to "compel" Google to reprogram Buzz a third time to adhere to the no doubt well-informed specifications of Beltway lawyers. A class action lawsuit filed on behalf of an aggrieved second-year law student is underway.

But a funny thing happened on thePearl earringsway to the courthouse: relatively few Google Buzz users seem to mind. Within four days of its launch, millions of people proved Brin right by using the messaging service to publish 9 million posts. A backlash to the backlash developed, with more thoughtful commentators pointing out that Google Buzz disclosed your "followers" and who you were "following" only if you had elected to publish that information publicly on your Google profile in the first place.

My hunch is that Google Buzz will continue to grow because, after nearly a decade of social-networking experiences (its great-granddaddy, Friendster, started in early 2002), Internet users have grown accustomed to informational exhibitionism. The default setting for a Buzz message is public, and Buzz-ers using mobile phones are prompted to disclose their locations.

Norms are changing, with confidentiality giving way to openness. Participating in YouTube, Loopt, FriendFeed, Flickr, and other elements of modern digital society means giving up some privacy, yet millions of people are willing to make that trade-off every day. Of people with an online profile, nearly 40 percent have disabled privacy settings so anyone may view it, according to a Pew Internet survey released a year ago. The percentage is probably higher today.

No doubt critics of Google Buzz would reply that accidental disclosure of some correspondents was ample reason to worry. While it's true that privacy options at first were not as obvious as they could have been, they did exist. Even the original version let you edit the "auto-following" list and preview your profile to see how you'd appearPearl earringsto others. (If you're that sensitive about your privacy, especiallyDVD Ripperon a free service, why not take a moment to click that link?)