Sweet Surprise

上一篇 / 下一篇 2010-05-14 08:52:19 / 天气: 晴朗 / 心情: 高兴

Sweet SurpriseSweet SurpriseEven though the Corn Refiners Association #xis losing Diamond bladesground to people like Mr. Royster, it’s not giving up the fight. But by the time an ingredient is pilloried on Facebook and YouTube, it faces an uphill battle. Mr. Lempert, the supermarket expert,Blu-ray Ripper, puts the corn refiners’ chances of turning around consumer sentiment at exactly zero.

FROM her ninth-floor office on Pennsylvania Avenue, Audrae Erickson, president of the Corn Refiners Association, can see the flag on the White House. More comfortable hunkering down for international trade negotiations and compiling the weighty Corn Annual report that’s sent to libraries, Ms. Erickson was thrust into the national spotlight after a 2004 paper by two prominent researchers suggested a link between America’s obesity problem and high-fructose corn syrup.

Working with the ad agency DDB and a team at Ogilvy Public Relations, the Corn Refiners Association has plowed more than $30 million over the last two years into an ad campaign called “Sweet Surprise” that highlights what it says are vague and unsubstantiatedDiamond bladesopinions.

In one of the TV ads, a woman at a picnic stares critically at her friend who is pouring a drink containing high-fructose corn syrup. “Wow, you don’t care what the kids eat, huh?,” she asks. When the mom can’t identify why the syrup is so bad, she awkwardly changes the subject, announcing, “Love that top!”

Among the numerous spoofs of the campaign, one of the more outrageous recreates the picnic scene with a man in drag playing the syrup-loving mom, though this time she is also defending lead from China, female genital mutilation (“It’s safe in moderation”) and K.K.K. cross-burning. Two Los Angeles comedians created the video, which has been watched more than 150,000 times.

Ms. Erickson says she has heard of the spoofs but has not bothered to watch most of them. “We’re really focused on trying to correct the record since a lot of the information#x consumers have is incorrect,” she says. “High-fructoseDiamond bladescorn syrup is a case of mistaken identity.”相关的主题文章：

Sweet Surprise

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