Design Indaba: South Africa's 'Creative World Cup'
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Design Indaba: South Africa's 'Creative World Cup'Design Indaba: South Africa's 'Creative World Cup'Construction sites are seemingly everywhere in South Africa, and excitement#x is mountingcompact fluorescent lampas the country counts down to the World Cup, which kicks off on June 11. But the banners fluttering from lampposts along the streets of downtown Cape Town recently celebrated something else: Design Indaba, an annual design and innovation conference and expo that ran from Feb. 24-28.Billing itself as the largest creative confab in Africa, the conference attracted an all-star roster of designers and entrepreneurs from around the world. Names included Martha Stewart, trend forecaster Li Edelkoort, and hotshot designers such as Tord Boontje and the Bouroullec Brothers. (An adjacent expo showcased South Africa's top design companies, featuring around 250 exhibitors and attracting as many as 29,000 visitors, including international buyers.)Described by conference organizer Ravi Naidoo as a "Creative World Cup," the sold-out, $754-a-head conference drew 1,500 attendees from across the creative industries (with hundreds more in an overflow simulcast room). The speakerscompact fluorescent lamptouched on myriad aspects of design. Michael Bierut, a New York-based graphic designer and partner at design firm Pentagram, opened a window into the creative process with a talk entitled "My favorite project—and how I almost blew it," about his work for the nonprofit Robin Hood Foundation in New York. Han Feng detailed growing up in China during the Cultural Revolution and her subsequent work as a fashion and costume designer with directors such as the late Anthony Minghella and Laurie Anderson.While the power of creativity provided the event's overarching theme, a strong undercurrent was the rise of developing nations on the global stage—the trend once described by commentator Fareed Zakaria as "the fall of the West, the rise of the rest." Or at least, the rise of the rest as significant producers of world-class creative content, rather than as mere consumers of Hollywood movies and Western fashions. Specifically the conference organizers highlighted so-calledcompact fluorescent lampBASIC countries—Brazil#x, South Africa, India,DVD Ripper, and China.相关的主题文章：
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