Shape your text for online reading
Text that works best on the Web is text that gets to the point fast and that makes it easy for readers to pick out key information…
Write strong headlines
Headlines drive clicks, get the attention of search engines, and show up everywhere from RSS feeds to mobile browsers…
Ask an Editor
Q: Our house style sheet treats "smart phone" as two words because our dictionary does, and so does "The Associated Press Stylebook," but one of our departments insists on using "smartphone," one word, because they say that's more common in the industry and better for SEO. Which should take precedence: house style, industry practice, or SEO?
EDITING 101
Company and product names
Within reason, follow an organization's conventions for how it capitalizes and punctuates its names…
Dealing with internal caps and more
Apostrophes (')
The apostrophe has two main functions: to show the omission of letters or numerals, and to form a possessive. It is occasionally used to make a plural…
RESOURCES
Optimize your site for SEO
Search engines help connect Internet users with information they're seeking by analyzing the words on webpages, especially repeated or called-out words…
Techniques that optimize your site
Basic webpage coding
Content creators are primarily concerned with communicating but also need to consider how words will appear onscreen…
WORD LIST
The Yahoo! word list
Is it "24/7" or "24-7," "homepage" or "home page"? Dictionaries don't have all the answers, especially when it comes to a website's particular needs…
Build your own word list
A word list tracks your decisions, helps you maintain your site's editorial standards, saves time, and spares headaches…
