Ysl shoes are about girls that are girly girls. They want to be hip,Lancel bags outlet, chic, cool. They love casual luxury, LA, the whole celebrity scene. And there’s a wide variety of consumers out there that have that attitude.
So interestingly most of you may think thatYves Saint Laurentshoes, are just skewing young? You know what? We were delighted to find out that theyslshoes consumer base is actually equally distributed among women in the ages of 12 to 44. Now, what is actually the potential here? First, we asked women about their desire to participate in the world of ysl shoes , and we found out that about 20% of women are already deeply involved in the category. 50% have an affinity,replica LV wallet, a desire to be involved, and then there are 30%, you know what, they do their own thing. That’s fine. Now,Hermes wallets sale, in addition to growing from a customer perspective, we think we have huge opportunity to go from a product perspective,Thomas handbags, as well, and ysl has a very broad assortment. You know that, we are more than just a tracksuit. We have a very wide range of apparel. In addition to that, we also have a very robust assortment of accessories. You can see, we went through quickly, handbags, jewelry, sunglasses, shoes and, on top of that, a huge category growth potential beyond. We launched fragrance last year. You heard Gela say it was a number one fragrance. I’m going to show you statistics on that in a minute. We think that we could grow that category, as well. We introduced kid and baby and we’re testing men. All of these present opportunities for growth of the ysl brand. Now, here is what our mix of business looks like in our full-price retail stores.
The tracksuit is 20% of the total. Women’s apparel, over 35% and growing. Shoes,Celine, accessories, handbags, accessories, 35%, and you can see the other categories, which we’ve just introduced. So we think that our retail stores are really a great indication of consumer receptivity when you showcase the assortment of products together and the entire potential forysl shoes.
