Retailers Ready for ‘Avatar’

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Retailers Ready for ‘Avatar’Retailers Ready for ‘Avatar’Watch out New Moon: Your days as the No. 1 DVD Ripperof 2010 may be numbered.

Retailers nationwide are gearing up #xfor the Thursday, April 22 release of Avatar, the runaway No. 1 box office film of all time. Backed by an aggressive marketing campaign from 20th Century Fox Home Entertainment, and released on the 40th anniversary of Earth Day, they’re expecting a huge run on both the DVD and Blu-ray Disc/DVD combo.

“New Moon was an amazing release, and it topped Twilight sales for us,” said Wal-Mart spokeswoman Melissa O’Brien. “[But] people are so excited to see Avatar on their HDTVs. This Thursday release date is really unique as well.”

Wal-Marts nationwide will promote the title throughout the store,Energy saving lamps, and the first 50 people who buy Avatar at Wal-Marts open at midnight Wednesday night will receive a bonus 3D sticker.

Preorders at Amazon.com have had the Blu-ray/DVD Rippercombo and single DVD as the Nos. 1 and 2 titles, respectively, for a month now, and more than 200 Best Buy locations nationwide will host midnight release parties, with special events planned at some locations.

“Best Buy is uniquely positioned to bring this film to life for customers,” said Diane Sherwood, merchant director of movies for Best Buy. “Through the service of our Blue Shirts and Geek Squad Agents, as well as our large selection of televisions and Blu-ray players, we are committed to giving our customers a theater experience at home that replicates for film fans the breathtaking and imaginative experience that is Avatar.”

The Avatar release should be especially sweet for independent video store owners, considering that Fox won’t supply the title to kiosk operator Redbox, Netflix won’t have it for 28 days after street date, and Blockbuster and Movie Gallery stores have been closing left and right.

“Also, with April being a light release month, Avatar will stand alone as the premiere title,” he said. “Big releases are still what drives customers into brick-and-mortar stores.”

Steve Pickard, owner of Movies Etc. in St. Cloud, #xMinn., said for Avatar he’s stocking up on double theDVD Rippers he normally would.相关的主题文章：