How a small venture became one of Korea’s favorites
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How a small venture became one of Korea’s favoritesHow a small venture became one of Korea’s favoritesFor four decades, Yuhan-Kimberly has #xkept a corporateenergy saving lampimage as clean as the hygiene products it makes.The company, a joint venture of Korea’s Yuhan Corporation and Kimberly-Clark in the United States, is a favorite for the titles of most respected and most environment-friendly local company among business and consumer groups.College students even recently voted it the “favorite company for job seekers.”In a country where big conglomerates dominate the media spotlight, the attention the relatively small firm receives has been a source of wonder.Last year Yuhan-Kimberly had a 65 percent share of the local diaper market, 55 percent in sanitary pads and 47 percent in tissues, and its sales amounted to 1.13 trillion won ($983.9 million), landing it somewhere betweenenergy saving lamp250th and 300th among local companies. (Companies with assets of under 2 trillion won are not officially ranked by the Fair Trade Commission.)Yet Jordan Siegel, a Harvard Business School professor, visited the company earlier this month to introduce it in the Harvard Business Review.In a recent interview, Kim Joong-kon, CEO of Yuhan-Kimberly, gave some credit to its “Keep Korea Green” campaign, the oldest and reportedly most successful forestation project by a local company. Besides its green image, its flexible work schedules and continuing education system were considered the most innovative to be adopted by a local firm,ATM Parts, he said.Kim replaced Moon Kook-hyun, the CEO-turned-presidential candidate, as CEO in late 2007, but the company already sees Kim as a successful leader, pledging double-digit sales growth for three straight years. The company posted 12.9 percent growth in 2008 and 11 percent last year, an especially impressive feat #xin light of the globalenergy saving lampeconomic crisis.相关的主题文章：
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