the commercial classical station
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the commercial classical station ,<a href="http://www.bistargrowlights.com"><a href="javascript:;" onClick="javascript:tagshow(event, 'Grow');" target="_self"><u><strong>Grow</strong></u></a> <a href="javascript:;" onClick="javascript:tagshow(event, 'lights');" target="_self"><u><strong>lights</strong></u></a></a>the commercial classical stationSimilar successes have occurred nationwide. In Boston, public #xbroadcaster WGBH-FM had long offeredRadial OTRnews, talk and classical music. Last fall, it bought the commercial classical station WCRB-FM from Nassau Broadcasting Partners of New Jersey and moved its classical programming there. On March 18, the station set a WGBH Radio record for a single day of on-air fund-raising, raising $102,001 from 1,190 supporters, Jeanne Hopkins, a spokeswoman, said.Marc Hand, a managing director of Public Radio Capital, a Boulder, Colo.-based nonprofit that helps public stations forge financing deals, said that a decade ago many public stations alternated between classical and news and talk during the day, frustrating both sets of listeners. As stations expand to dedicated formats, he said, both audiences are happier and listen more.Classical audiences have an average age of 63, Mr. Hand said. “In the commercial model, that’s not at all an attractive demographic for advertisers,” he said, but for a public broadcaster, “it’s a greatRadial OTRdemographic for membership,” a passionate group with disposable income and a disposition to contribute.WETA-FM, a news and classical music station in Washington, had eliminated classical music in 2005. Two years later, in February 2007, when the commercial classical station in town, WGMA, owned by Bonneville Holding Company, dropped the format, WETA switched to all-classical.In the first three months, the audience more than doubled, said Dan DeVany, WETA’s vice president for radio and the general manager of WETA-FM. Fund-raising has grown 2 percent to 5 percent in recent pledge drives, though underwriting has dropped a bit, he said, possibly because the audience “trends older, there’s no question.”Nonetheless, he sees the natural fit of classical music on public radio. “One of the benefits with public radio from a business standpoint is the multiple streams of #xrevenue not available to commercial stations,” he said, citing grants, underwriting andRadial OTRcontributions from listeners.相关的主题文章：
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