Puma History
Puma, also known as Puma Aktiengesellscaft Rudolf Dassler Sport, is a German footwear, apparel, and accessories manufacturer. Puma has retailers, department stores, and boutiques in over 80 countries and has opened several Concept stores in metropolitan cities. The roots of Puma brand stretch back to the mid 1920's when Adi and Rudolph registered their family shoe enterprise in Herzogenaurach, Germany, but after World War II, during which Rudi Dassler had spent time in a POW camp, the Dassler brothers began a legendary feud, causing Rudolph to leave the company and found a rival company across town. Rudi Dassler named his company Puma Aktiengesellscaft Rudolf Sport (Puma) while brother Adi incorporated as Adidas.
In 1948, Puma released their first shoe, the PUMA Atom to the market and to the West German football team. By 1950 Puma had established export ties to the
In 1993 Jochen Zeitz was appointed as CEO & Chairman of the Boardnike air force and the German factories were closed. Over the next few years, Zeitz redefined Puma's focus on regaining control of various markets. A high-power management team was recruited and a three year business plan was introduced. In Phase I and II, a solid financial foundation was established. After Phase I and II were completed, Puma had 1 billion Euros in sales and moved into Phase III ahead of schedule. Phase III's goal was to explore the potential of Puma brand and generate profitable growth of the company. Puma strongly believes that financial success is contingent upon the ability to contribute positively to the environment in which the company operates. Substantial amounts of their profits is invested in relationships and surroundings. Puma's major technological innovation came in
Other famous figures to wear Puma include soccer legend Pele at the 1970 World Cup (wearing the best selling Puma King) and current stars, Jimmy Floyd Hasslebaink and Robert Pires have been seen to wear Puma on the field. Tennis champion, Serena Williams unveiled her line of signature tennis clothing in 2002. Puma products have been placed in several Hollywood movies, including City of
With the popularization of urban styles, Puma shoes are in high demand. One of the most popular styles of Puma tocheap puma shoesdate is the Roma, launched in
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